Empowering student-athletes to reach their highest potential!
I AM UNDERDOG INC. is a nonprofit organization dedicated to inspiring and equipping high school students and student-athletes with the skills and knowledge they need for success - on and off the field. Through our flagship programming of life planning and life skills development, we offer a powerful mentorship experience that fosters personal and professional development.
Know Yourself → Own Yourself → Build Yourself → Lead Others → Elevate Your Legacy


Know Yourself — Self-Awareness: identity beyond the jersey, strengths, values, triggers, emotions, motivations, purpose and character.
Own Yourself — Self-Management: emotional regulation, handling frustration, anxiety and pressure, controlling reactions, recovering from mistakes, discipline and accountability.
Build Yourself — Confidence & Resilience: self-belief, growth mindset, mental toughness, positive self-talk, responding to adversity and maintaining consistency.
Lead Others — Social Awareness & Relationship Management: empathy, communication, reading the room, understanding teammates, managing conflict, building trust and adapting leadership styles.
Elevate Your Legacy — Purpose & Impact: using emotional intelligence, leadership and self-awareness to influence team culture, support others and determine the kind of teammate, leader and person the athlete wants to become.

An investment in our students is an investment in the future
Through “lived experiences” we empower students to address their academic, personal and athletic needs to foster overall growth and life success.
Led by former NFL player, Tony Covington, his T.E.A.M. they bring years of experience, education, and passion to help students build confidence, resilience, and purpose.

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